Under Armour

Building a commercial spot around a paradigm shifting athlete coming off of a title win is a dream. A pressure-filled dream, to be sure, but a dream nonetheless. In this national TV spot we worked with the limitations of Steph Curry’s insane schedule (we had him on set for twenty minutes and shot the rest with a body double) to create something that captured Steph’s work ethic in the midst of all of his success. With audio from some legendary bay DJs in the mix, the spot came together to rep the town, the player and the brand.