NBA

With foreign NBA players dominating the league and ushering in a new era of international basketball, the NBA tasked us with creating a series to highlight basketball culture around the world. The result was The Way We Ball, a five-part series in which each episode focuses on one foreign NBA star and the basketball culture that raised them. It was a journey that spanned the globe and garnered over +15 million organic views across platforms. We tapped A$AP Twelvyy to provide narration, setting the standard for nontraditional voices as documentary narrators. Years later, this series still resonates across the web.