Carvana x Jimmie Johnson - Reinventing the Wheel

How do you create a branded series that tells a unique story, taps into the brand’s values, and reaches a massive audience? You make a series that resonates across digital, global linear, and streaming platforms. In this series, made in partnership with Carvana, we followed NASCAR GOAT Jimmie Johnson as he chased his childhood dream of competing in the IndyCar series. Through a season of ups and downs, we built a hero’s journey with Carvana at the forefront, reaching audiences on NBC, Peacock, Sky, and Carvana’s digital channels.