Apple Music x NBA

We orchestrated a TV and digital campaign with Apple Music and the NBA to promote a new playlist curated by basketball superstars. We filmed social spots with Trae Young and Jayson Tatum and an elevated TV spot featuring music superstar Tobe Nwigwe and his chief collaborators on a beautiful set we built in a Los Angeles warehouse.

Our tech overlords removed the spot itself but catch it at the beginning of the BTS below.