NLE Choppa - Cottonwood

When NLE Choppa wanted to shock-drop a new EP, he knew he needed compelling visuals that would drive fan engagement on YouTube. We pushed him towards something much more substantial – a hybrid documentary-scripted short film that dramatized the life of a 16-year-old transitioning from the streets to superstardom and brought the story behind his EP to live in a wholly unique way. Oh, and we also shot 5 individual music videos as part of the filming process. All in four days.