Aescape

Aescape is a game-changer for athletes. A first-of-its-kind robotic massage table that provides a consistent, high-quality and personalized rehabilitative experience for every body type in every sport. After eight years of stealth development, the rockstar engineers behind this innovative product needed to showcase their product and tell their story to properly introduce not just the brand but the entire idea of robotic massage to the world.

We created a hybrid ad campaign / docuseries that highlights how every aspect of the Aescape machine was thoughtfully created to adapt to each user’s specific needs. From the founder’s personal journey to the engineers perfecting every movement and the research team’s dedication to user experience, we crafted a story that both showcased the product and proved out the mission. The Aescape Story now lives on the company's homepage, providing the entry point for athletes and everyday folks who want to get an idea of what robotic massage is all about. We then created a series of short social spots with Olympic climber Jesse Grupper to help spread the word.